B2B SaaS Marketing

Are you looking to achieve growth? I offer a range of marketing consultancy services for startup and venture-backed B2B SaaS companies. Designed to attract the right visitors, keep the trials coming in, create happy customers—and increase MRR.

I am a thinker, strategist, designer and experienced artisan, professionally curious and fiercely collaborative. I uncover potential, communicate strength and help SaaS founders realise their ambitions through insightful brand strategy, crafted design and innovative marketing solutions.

Serious about growth?
I am too

Saas founders are under pressure to grow fast, stay lean, all while remaining sane. But your time, resources, energy, and runway are limited—which means marketing is often left as an afterthought until it’s too late.
If you have no sense of what works and what doesn’t, you’re travelling without a sense of direction.

Sounds familiar? Don’t worry; I help B2B SaaS founders, sales leaders, and marketing teams earn prospects and customers’ trust.

From marketing strategy to execution, I’ll build market presence, turn the right strangers into leads, and enable you to close more deals in a digital-first world.

What I Do

From starting up your B2B SaaS business to scaling it to the top, I offer various specialised marketing services for B2B software as a service organisations looking to grow.

Using a combination of content marketing, SEO, social media, paid media, and market understanding, I help you differentiate before your competitors have got out of bed.

Who I Work With

I work with B2B SaaS founders, sales leaders, and marketing teams helping you to;

Create a market presence

Deliver better-qualified leads

Build trust with prospects

Why Use Me?

You’ve built an innovative SaaS solution. So what’s next? I build results-driven inbound marketing strategies to increase awareness and grow revenue.

Increase TrafficIncrease Traffic

Get the right people to the right place on your website.

Convert LeadsConvert Leads

Give prospects pre-sale value and a reason to become a lead.

Nurture RelationshipsNurture Relationships

Stay in contact with leads that aren’t ready to speak to sales.

Close DealsClose Deals

Arm your salespeople to have the best first interaction and build trust.

Happy Clients 

Check out some of the incredible clients I’ve worked with. I keep pace with changing technology and trends, enabling me to deliver outstanding marketing solutions for my clients. Here is what my clients say about me:

“In a nutshell the best marketing advice and service, we have had! Helen and her team are honest and straightforward, which made my life easy and my business busier. Helen takes the time to get to know your business and has the knowledge to take it to the next level. I have had 3 previous web developers build me a site only to be left disappointed – I wrongly thought Helen would be the same. I am so pleased I took a chance and went with Helen Cope. Thank you so much”

Naomi O’Hara – TCA