Whether you’re setting up a brand new Facebook Page for your business, or you just want to make the most of your existing one, it’s probably a smart move. It should be easy enough, right? Just upload a photo, add a couple of posts, and expect the leads and customers to come flooding through? Wrong!
If you’re not creating a business Facebook page with a thorough strategy to get noticed, liked, and engaged with, the chances of generating leads and customers from it are pretty slim. For example, you can’t just pick an image and go with it, you have to select one that’s the right dimensions, high-resolution, and properly represents your brand.
We work with many businesses, helping to get their content seen on social media channels including Facebook, Twitter and Instagram. We have put together some surefire tips to help you understand how to use Facebook and What to Post on your Business Facebook page. Have a read through and if we can help please do get in contact.
Tip 1. Keep your personal profile separate to your business page!
We’ve all heard awful horror stories about people who have accidentally posted personal content to their employers’ social media platforms. With horror stories in mind, to avoid publishing such posts, we would suggest that you assign Facebook Business Page roles only to the employees who absolutely need it for the work they do each day, and be sure you have given them the adequate training!
To assign these, on your business page, click “Settings,” then click “Page Roles.”
Another thing to bear in mind is that when posting on your business Facebook page be sure to post as the company and not as yourself.
Tip 2. Add a recognisable profile picture ideally your Logo.
When setting up your business Facebook profile, be aware of your brand and how you want to come across, when picking a profile picture make sure your audience will easily recognise your brand.
Be aware of the sizing of your profile image as Facebook changes it’s sizing on a regular basis. Sizes differ when using desktop and smartphones, so make sure you check they fit for both.
Tip 3. Use Call to Action buttons
In December 2014 Facebook launched this feature including “Watch Video,” “Sign Up,” or “Book Now” each of which can be customised with a destination URL or piece of content.
Call to action buttons are a great way to drive more traffic from Facebook through to websites, or to get more views on the Facebook content they want to advertise.
Tip 4. Be sure to fill out the ‘About’ section with information about your business
When landing on a Facebook page, you used to be able to see a short preview of your “About” section, however you now have to click through to “About”. This is still the first place your visitor will look when trying to get more information about your page. Tips on what you should include are: a general description, your mission, company information, or your story in brief. You may also wish to incorporate milestones for instance the day/year your company was founded.
Tip 5. Post photos and videos to your Timeline.
Videos and photos have become a certain requirement for any online presence, including social media channels. It is suggested that they are 40x more likely to get shared on social media than other types of content.
You do, however need to time your posts correctly. Unsure on what to post on your business Facebook? Consider in your Facebook content strategy how frequently you post, and when. Be aware of what the visitor will think when looking at your page. If you don’t post frequently enough, you won’t look as reliable or even open for business, how much faith do you put in a brand that hasn’t updated its Facebook Page on a regular basis? However, if you post out too often, your audience may become bored of having their feeds flooded with your content.
Tip 6. Use Facebook’s targeting tools.
Facebook is great for targeting specific audiences. In fact Facebook allows you to target your audience by gender, relationship or educational status, age, location, language, or interests, ON EACH POST! They no longer need to be all the same making their targeting functionality particularly powerful. Why don’t you give it a go the next time you send out a post, simply go to your Facebook Business page, click the small target symbol on the bottom of the post, and you can set your criteria.
Tip 7. Pin posts important to you.
The more you push out on Facebook the more your other content lowers on your timeline. When deciding what to post on your business Facebook consider if it needs to be the first post to be seen. Sometimes there are posts in which we want our visitors to see when visiting – this could be a special offer you are advertising or even your latest newsletter link, this is where the “pin to top” comes in handy.
To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click ‘Pin to Top.’ It will then appear at the top of your page, flagged with a little bookmark.
Tip 8. Make sure you have someone dedicated to monitoring and are able to respond to comments on your page.
It’s all well and good posting on Facebook, however you also need to make sure you are checking for comments, likes and shares. You will recieve notifications of these in your ‘Notifications’ tab at the very top of your page. Be observant – you may not need to reply to all of these messages but you most certainly don’t want to miss one if its important to you or your visitor to your page.
Tip 9 Promote Promote Promote
Now that you have a page filled with content, it’s time to promote. To do this you can create an ad. To do this, click the three dots at the top menu bar above your posts and select “Create Ad.” From there, Facebook will let you start creating an ad from scratch based on your goals — things like reach, traffic, or general brand awareness. Choose yours, then scroll down and click “continue.”
After that, you can choose your targeted audience (similar to what you did with your promoted posts above), where on Facebook you want it to be placed, and your budget.
You will need to add in either an image or a video. Please remember you will be paying for this ad so you need to choose your image/video wisely. What will grab the attention of your audience?
Tip 10. Finally, measure the success of your Facebook efforts.
Facebook has gifted us with the use of Facebook Insights. Here you are able to measure the effectiveness of your ad campaign. It will show how many people viewed your ad, how many liked, shared, commented and clicked the link provided. Use the results to help you moving forward and measure against other ads to see which are working for you and which are not.
We hope you have gained some knowledge from reading What to post on your business Facebook. However, should you fell you need some help, we will manage run monitor and engage with your user base for monthly social media packages for your business Facebook page starting at £350+VAT. Please do Get in touch to find out more.