Recruitment Company

Increasing online traffic by 160% for a recruitment agency through aligning the group’s online marketing.

Recruitment Company

Project scope
Brand Management. Web Design. SEO
Social Media Graphics. Event Banners

Pathfinder provides temporary and permanent candidates to the highly demanding, yet often forgotten Port Operations, Industrial, Commercial and Driving sectors.

Recruitment-Co
Banners
Banners

The Brief

Pathfinder started life as an internal agency for sister company SCH and has been trading as a standalone business since 2005 building a reputation for its unique understanding of the highly demanding port industry while regularly supporting a wide range of stevedoring and maritime clients in various locations around the UK. 

 

Over time, Pathfinder’s visual and strategic brand had become dated and its website was no longer offering a sufficient user experience. Instead, candidates and clients were faced with unclear messaging and an uninspiring website with clunky functionality – all of which could have a negative impact on enquiry and application numbers.

To bring their brand up to speed they needed a reinvigorated identity and website that’s built with SEO in mind,  to help them stand out in the competitive recruitment industry.

recruitment website

Web Solution

People are at the heart of Pathfinders’ offering, so as part of my brand strategy work I carried out intimate workshops with management to understand how their team felt about the brand.

With high targets for candidate applications, the website was in need of a complete overhaul, with a focus on user experience for their core audiences: clients, candidates and future consultants. Some key improvements include a streamlined user journey, the integration of broadbean and a beautifully simple, modern design with bespoke photography. All websites for the group were written in WordPress CMS giving the in-house team complete autonomy to make regular changes to the website.

Recruitment-Job-Search
Christmas Social Promotion
Christmas Social Promotion
Christmas Social Promotion