Brand Management. Web Design. SEO
Social Media Graphics. Event Banners
Pathfinder provides temporary and permanent candidates to the highly demanding, yet often forgotten Port Operations, Industrial, Commercial and Driving sectors.
Pathfinder started life as an internal agency for sister company SCH and has been trading as a standalone business since 2005 building a reputation for its unique understanding of the highly demanding port industry while regularly supporting a wide range of stevedoring and maritime clients in various locations around the UK.
Over time, Pathfinder’s visual and strategic brand had become dated and its website was no longer offering a sufficient user experience. Instead, candidates and clients were faced with unclear messaging and an uninspiring website with clunky functionality – all of which could have a negative impact on enquiry and application numbers.
To bring their brand up to speed they needed a reinvigorated identity and website that’s built with SEO in mind, to help them stand out in the competitive recruitment industry.
People are at the heart of Pathfinders’ offering, so as part of my brand strategy work I carried out intimate workshops with management to understand how their team felt about the brand.
With high targets for candidate applications, the website was in need of a complete overhaul, with a focus on user experience for their core audiences: clients, candidates and future consultants. Some key improvements include a streamlined user journey, the integration of broadbean and a beautifully simple, modern design with bespoke photography. All websites for the group were written in WordPress CMS giving the in-house team complete autonomy to make regular changes to the website.